WAG & CO.
PREMIUM INDEPENDENT BEVERAGE DISTRIBUTION
Since 2018, Wag & Co has been proudly connecting trade customers with some of the best independent wine and spirits producers in Aotearoa.
We work exclusively with 100% family-owned New Zealand wineries and distilleries – businesses that, like ours, are built on passion, people, and place. Our hands-on background in the local wine industry means we know the land, the craft, and the value of genuine relationships.
From Wellington to Marlborough, Taranaki to Nelson, we support bars, restaurants, and bottle shops across the Lower North and Upper South Islands. We're not just a wine distributor – we're a partner in helping you share great stories in every glass.
– Sam Waghorn-Wright
“Proudly 100% family owned and operated!”
OUR BRANDS
Our mission is simple – to bring together good wine with good people.
Wag & Co is a New Zealand wine and spirits distributor representing 100% family-owned and operated brands from across Aotearoa. We’re proud to champion the stories, passion, and hands-on knowledge behind every bottle.
As a trade-only alcohol supplier, we work with cafés, restaurants, bars, and liquor stores across the Lower North and Upper South Islands. Our agency model means you order direct – no extra margins, no surprises.
Our curated portfolio celebrates the unique terroir of each region, from Central Otago and Marlborough to Nelson, Martinborough, Wairarapa, and Hawke’s Bay.